Another day, another annoyance from the world's worst mass transit system. However, it's not the Underground itself that gives me cause to moan, it's the adverts for "hip" Japanese clothing label Uniqlo.
Apparently, Uniqlo are very "relevant" in the world of fashion, though I haven't been able to find out exactly what they are relevant to - it's probably just the verbal spew of some cokehead PR cretin, trying to flog a few more shoddy, imported t-shirts to the vacuous yoof of London..
Anyways, in an effort to increase their relevance they've been running a series of billboard ads on the tube system and it's really got me thinking. You see, I always thought ad campaigns were supposed to pull the consumer in and offer them a taste of the good life, to make them feel special and exclusive and to stand up against the rising tide/boring monotony that is ... other clothes.
As you can see from the pictures below - they have clearly succeeded. If I read these ad images right, Uniqlo clothes will turn us into pasty-faced, heroin addicted, cross-dressing, homicidal half-wits with the mental capacity of excrement and personality to suit. The guy in the green t-shirt looks like he's about to become the star of his own snuff movie, probably aided by the bloke in the red shirt who's practising erotic asphyxiation on the terrified looking woman with the big mouth.
It just makes me want to rush out and spend £5 on a t-shirt right now. What a shame then that "the kids" no longer yearn for low budget couture and instead prefer to stab one another to death ...
Apparently, Uniqlo are very "relevant" in the world of fashion, though I haven't been able to find out exactly what they are relevant to - it's probably just the verbal spew of some cokehead PR cretin, trying to flog a few more shoddy, imported t-shirts to the vacuous yoof of London..
Anyways, in an effort to increase their relevance they've been running a series of billboard ads on the tube system and it's really got me thinking. You see, I always thought ad campaigns were supposed to pull the consumer in and offer them a taste of the good life, to make them feel special and exclusive and to stand up against the rising tide/boring monotony that is ... other clothes.
As you can see from the pictures below - they have clearly succeeded. If I read these ad images right, Uniqlo clothes will turn us into pasty-faced, heroin addicted, cross-dressing, homicidal half-wits with the mental capacity of excrement and personality to suit. The guy in the green t-shirt looks like he's about to become the star of his own snuff movie, probably aided by the bloke in the red shirt who's practising erotic asphyxiation on the terrified looking woman with the big mouth.
It just makes me want to rush out and spend £5 on a t-shirt right now. What a shame then that "the kids" no longer yearn for low budget couture and instead prefer to stab one another to death ...
